Toteemi

Creative direction and visual design for Toteemi, a sports rewards platform that makes every workout count. From brand identity and digital experiences to social media and campaigns, the work brings together sport, technology and a playful approach to motivation.

Toteemi

Creative direction and visual design for Toteemi, a sports rewards platform that makes every workout count. From brand identity and digital experiences to social media and campaigns, the work brings together sport, technology and a playful approach to motivation.

Service

Branding, Art Direction, UI/UX Design, Social Media, Graphic Design, Digital Campaigns

Service

Branding, Art Direction, UI/UX Design, Social Media, Graphic Design, Digital Campaigns

Client

Toteemi

Client

Toteemi

Role

Art Direction / Brand & Digital Designer

Role

Art Direction / Brand & Digital Designer

Every move counts

The visual identity brings this idea to life through bold typography, vibrant graphics and a dynamic design language inspired by movement, competition and the energy of sport.

Made to move

A flexible visual system designed to perform across every touchpoint, from the app experience to social media, digital campaigns and branded content.

Consistent, recognisable and always in motion, the design balances functionality with personality, making every interaction feel like part of the same game.

© 2026 Maria Mu. All rights reserved. Built with good ideas, too many tabs & probably too much coffee.

© 2026 Maria Mu. All rights reserved. Built with good ideas, too many tabs & probably too much coffee.

© 2026 Maria Mu. All rights reserved. Built with good ideas, too many tabs & probably too much coffee.